Alexandra Crane

Senior Brand Director at Grove Collaborative

Alex Crane is an early Grove Collaborative employee who joined the team to build their Grove Co. brand. Over the past 10 years, she’s led product development, innovation and supply chain through going public, moving to omni-channel distribution and committing to moving Beyond Plastic.

Alex loves to keep her finger on the pulse of trends / new technology and has increasingly encountered new entrants in AI with a focus on CPG. She’s excited to share how these companies can help CPG brands operate more effectively and efficiently.